Cognos Enabled Account Selling Analytics
Account Based Selling in Life Sciences requires intimate knowledge of complex customers, who are difficult to define target, and mostly importantly influence.
Keys to the Account Based Kingdom:
- What customer relationships exist?
- Where are influence leverage opportunities?
- Are my sales and marketing activities driving results
- How can we deploy resources effectively to drive business?
HighPoint Solutions is uniquely qualified to provide services in this area because of in-depth knowledge and extensive experience in the pharmaceutical industry and as a Preferred partner of Cognos in the Life Sciences Industry.
Life Sciences expertise:
- IMS/Walters Kleur sales data reporting
- SAP direct sales integration
- Call activity reporting, call plan attainment, R&F analysis
- Spend, PSME, CRM, grants, and speaker events
- Managed Markets, Medicaid, PlanTrak data expertise
- Affiliation and hierarchy management for Hospital Network, GPO, Payor and other customer relationships
Cognos / Business Intelligence expertise:
- Sales and marketing analytics, turning sales data into actionable intelligence
- Executive dashboards and scorecards
- Enterprise and functional reporting across the organization
- Dynamic trend reporting with drill-down capabilities
- Access to all relevant information, from disparate data sources, whether relational or multidimensional
HighPoint Solutions has worked with industry leaders to develop a comprehensive analytical Account-Based solution framework providing repeatable, supportable, and extensible analytics. Our Account Based Selling solution provides a specific solution tailored to each client’s unique business strategies.
- Product Portfolio Analytics
- Customer Affiliations
- Aggregated Dashboards
- Controlled Analytics
- Our clients realize benefits in as little as 3 months
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