Customer Master is a central repository of unique, cleansed customers for all enterprise applications to reference enabling the 360° view of customers and Business Intelligence.

Master Data Management (MDM) and Customer Data Integration (CDI) are essential to produce timely, consistent, reliable, and accurate reporting in Sales & Marketing and across the enterprise. We help develop Master Data Strategies, define Data Stewardship Organizations, design Governance Models and implement Customer Master solutions.

While customers have been the recent focus, most companies will find a need for management strategies across several dimensions of master data including: Products, Organizations, Alignments, and Pricing.

HighPoint Solutions has found through multiple engagements that the need to answer the following questions highlight the need for CDI and Governance.

• What is the total spent on a given physician?
• How can I address Prescriber Data Restriction and state visibility rules without major redesign?
• How can I create and measure customer segment ROI?
• Is customer and address reconciliation a constant battle between the field and home office?
• Are your sources of customer data evolving with your business?
• Are you able to track the relationships of Physicians to Hospitals, Specialists to Institutions?
• Are your customer universes embedded in multiple operational applications?
• Do you have a need to share customer information across Sales, Marketing, R&D, Supply Chain, etc.?
• Who owns the customer definition? Business or IT?

The CDI and Master Data Management Solution includes:

1. MDM Strategy
2. CDI and Customer Master
3. Other Masters
4. Governance

The Master Data Management strategy provides strategic direction and solutions that could apply globally for all types of Master data.

The Master Data Management Strategy Solution includes:

• Enterprise Master Data Management Strategy
• Customer or Product Master Strategy
• Data Quality Assessment
• Organizational Readiness
• Impact Assessments
• Technical Architecture and Vendor Evaluations

CDI is part of the enterprise MDM Strategy that provides Strategic direction and solutions that could apply globally for all types of Master data. However, because of the high complexity of the Life Science customer in the US, the initial focus is usually driven by the Customer Master Data.

The Customer Master Solution includes:

• Professionals Management
• Accounts Management
• Affiliations
• Patients Master
• Pharma Data Model
• Business Rules
• Integration of Industry Sources (IMS, NDC, SFA & Other Standard Pharma Data Sources)
• Siperian Solution

To facilitate batch, real-time or near real-time application integration, the key dimensions of a transaction must be conformed with the enterprise, such that transactions may flow between systems. The MDM strategy will outline the key data entities that have a business value to share, and what relevant master data is required.

Depending on the number of sources, the complexity of the models, the number of possible values and other environmental factors such as existing application architecture, organizational culture and willingness or need to change – other master data applications may be needed.

Other Masters Data Solutions include:

• Product and Market
• Pricing
• Employee
• Organization
• Alignments

Master Data Management solutions must be a part of an overall data governance model with clearly defined processes, roles and responsibilities of data stewards who are aware of and control the who, what, where and why of customer related data within the organization.

The Governance Solution includes:

• Data Governance Model
• Data Governance Processes
• Adds, Updates, Merges, Splits
• Reconciliations, Error Resolution, Affiliations
• IT Management
• Data Stewardship Organization
• Structures
• Roles and Responsibilities
• Data Ownership Definition
• Performance KPIs
• Change Management